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Sell from Custom Platform to Criteo - Any Store, AI-Targeted Display Ads

Criteo's AI-driven display advertising works from your product feed - and it doesn't care which platform your store runs on, as long as the feed is accurate and meets its specifications. Koongo connects custom stores to Criteo using flexible feed tools built for any setup.

Detalle de Criteo Empezar con el plan gratuito
*Plan gratuito disponible. . Tarjeta de crédito no requerida Planes de pago desde 24 € al mes.
Custom Platform
Criteo

¿Qué es la integración de Custom Platform + Criteo?

Koongo connects stores built on custom or non-standard e-commerce platforms to Criteo, a retargeting and display advertising platform that serves personalized ads to shoppers based on their browsing behavior, across thousands of premium publishers in 30+ markets worldwide. Whether your product data lives in a custom CMS, a bespoke API, or a self-hosted catalog, Koongo can read that data and build a product feed that meets Criteo's ad platform specifications. Koongo's Feed Manager ingests product data from custom sources and formats it to align with Criteo's requirements - product titles, categories, images, and pricing formatted to specification. The Rules Editor maps your custom attribute structure to Criteo's expected fields, while the Macro Editor handles mathematical or text-based transformations your data requires, without restructuring your platform's data model. Criteo charges on a Cost-per-Click basis. Koongo keeps the feed accurate and automatically refreshed - as often as every 5 minutes - so Criteo's AI never serves disapproved ads or promotes products with mismatched pricing, regardless of which platform your store runs on.

Key Benefits:

Desde problemas de conexión hasta ventas automatizadas
en 3 sencillos pasos

1
Crea tu cuenta de Koongo, comienza tu plan gratuito y conecta tu tienda de Custom Platform.
2
Configura la conexión a Criteo y automatiza tus listados de productos, sin necesidad de trabajo manual.
3
Empieza a conseguir nuevas ventas desde Criteo. Realiza un seguimiento y gestiona tus pedidos directamente en tu tienda de Custom Platform.

¿Por qué ahora? ¿Qué está en juego?

Si conecta Custom Platform a Criteo con Koongo

  • Llegue a nuevos clientes al instante en Criteo

  • Aumente la visibilidad del producto y aumente las ventas

  • Evite errores que provoquen rechazos de anuncios o ventas excesivas

  • Libere tiempo y céntrese en el crecimiento de su negocio

Si no automatiza este proceso:

  • Perder ventas debido a actualizaciones retrasadas

  • Arriesgarse a la venta excesiva o a infringir las políticas de la plataforma

  • Pasar horas solucionando manualmente problemas de productos o pedidos

  • Permitir que la competencia publique más rápido y venda más

PREGUNTAS FRECUENTES

Yes. Koongo is built to work with custom platforms. If your store exposes product data via an API, a file export, or a feed URL, Koongo can read that data and build a product feed that meets Criteo's ad platform specifications automatically.
The Rules Editor lets you map any attribute from your custom data source to the field names Criteo requires - titles, categories, images, and pricing. The Macro Editor handles more complex transformations such as numerical price adjustments, string formatting for category values, or conditional logic to populate required fields from available source data.
Koongo can update your Criteo feed as frequently as every 5 minutes, depending on how often your platform makes product data available. Koongo's support team advises on the right update strategy for your data source to prevent disapproved ads and keep Criteo's targeting accurate.
Koongo builds and optimizes your Criteo product feed from your custom data source, then you publish the feed on Criteo to activate your display campaigns. Koongo continues refreshing the feed automatically on every sync cycle from that point on.
Setup time varies based on how your platform exports product data. Koongo's support team works with you to identify the data source, configure attribute mapping rules, and validate the feed output against Criteo's specifications - typically completing this in a small number of guided sessions.
Yes. Koongo's free plan includes one channel connection so you can build and test your Criteo feed before committing. No credit card is required. Paid plans with full automation and hands-on support start from €24/month.
Criteo's AI serves display ads to shoppers based on your product data - if that data is incorrect or stale, the result is disapproved ads, ads for out-of-stock products, or mismatched pricing that wastes CPC budget. Koongo's automated feed management ensures Criteo always works from accurate data, regardless of which custom platform your store runs on.

La conexión entre Custom Platform y Criteo está lista para ti

Empieza con tu plan gratuito, conecta tu tienda y empieza a vender hoy mismo en Criteo, todo desde tu cuenta de Custom Platform, con la tecnología de Koongo.

Empieza a vender en Criteo desde Custom Platform